Persistence

Okay, so quick review. In the first two sections we discussed the importance of personalization and promotion. The last thing you need to remember on your path to becoming a fundraiser rock star extraordinaire is that persistence pays off. It’s rare that people donate immediately after your first email or phone request. Don’t get discouraged and don’t take it personally. Sometimes it takes people the second, third, fourth, fifth or even sixth request before they donate. However, if you are raising money for a good cause and you are proud of what you are doing, your friends and family will be more than happy to support you. They’ll all come around eventually. Sometimes they just don’t get around to it right away and it takes a little nudging on your part to get them there.

So you must be wondering, how the heck am I going to send my amigos three, four, five, or even six emails without getting on their nerves. Well, the best way to send multiple emails to your friends and family over a short period without getting on their nerves is to offer them updates and new information about your fundraising efforts instead of just asking repeatedly for donations. That’s why it’s really important to keep your fundraising page updated with new photos, videos, blog entries and notes on your event calendar.

For example, let’s say you are running a marathon to raise money for AIDS research. Every time you reach a significant training or fundraising milestone you have a new reason to email your donor list. Tell them very briefly in the email about your accomplishment and encourage them to check out your fundraising page for the updated photos and blog entries. Your friends and family will like to hear about your progress and the emails will serve as a gentle reminder to all those who haven’t donated yet.

Remember, you’re raising money for a good cause. Always be proud of what you are doing, and never be shy about sending out multiple emails. Eventually, everyone comes around and donates to your cuase. People just need reminders.

Okay, that’s it. Those are the three Ps for successful fundraising. Personalization, Promotion, Persistence. Make them your mantra and you’ll have no problem reaching your fundraising goals. Of course, if you ever have any more questions about fundraising tactics or strategies, feel free to email me (ethan@giveforward.org) or even give me a ring on my cell phone (949) 400-0132. I’m always happy to help.